Vision:
The preferred destination offering diverse, innovative and authentic experiences to our visitors.
Mission:
We inspire Kenyans and the world to visit Kenya through effective positioning of the destinations experiences while enriching the lives of Kenyans and travelers.
Core Values:
- Excellence– surpassing standards of expectation, striving to be the best serving internal and external stakeholders, totally committed, operating at peak potential.
- Productive Partnerships– collaborating and engaging with stakeholders to achieve Kenya Tourism Vision.
- Innovation– a culture of innovation in all areas of work.
- Creativity– creativity built into every initiative that drives the customer value proposition.