Kenya hosted a representation of at least 25 countries from across the globe who participated in the annual Magical Kenya Travel Expo (MKTE)which took place from 3rd to 5th October 2018.
More than 150 tourism hosted buyers and 20 international media personalities visited the country during the travel fair that took place at the Kenyatta International Convention Centre.
Kenya Tourism Board (KTB), as the host of the expo, announced that 185 exhibitors participated in the Expo up from 140 exhibitors during last year’s edition. At the same time, the number of hosted buyers rose to 150 up from 132 recorded last year.
KTB Chief Executive Officer, Dr. Betty Radier said that increased participation in the event is a testament to the growing recognition of MKTE as Africa’s show of choice as well as Kenya’s global stature as a Meetings, Incentives, Conference and Exhibition (MICE) destination.
Hosted buyers include travel agents, tour operators, hoteliers and trade media from Kenya’s key tourism source markets in Europe, Africa, Asia and the Americas.
“This is yet another opportunity for our hospitality industry to network and explore business opportunities at the leading travel trade expo in East Africa.”, says Radier.
Alongside MKTE 2018, Kenya received increased brand visibility as a destination for over a week as a result of hosting Africa Hotel Investment Forum (AHIF) and the Africa Union Tourism Ministers Summit.