Kenya showcases tourism at the World Travel Market


CS Kandie leading about 50 travel trade in the tourism fair

About 50 Kenyan travel trade is showcasing its tourism products at the 36th World Travel Market in London from tomorrow, November 2 for four days.

The Kenyan delegation led by Cabinet Secretary for East African Affairs, Commerce and Tourism Mrs. Phyllis Kandie is using the platform to re-assure international tourists of their safety while in the country.

“We are here to now re-affirm our resilience and that Kenya is safe for our tourists. The government has put in place a raft of security measures to scale up security for both the visitors and tourists alike,” says Kandie.

County governments, tour operators, hoteliers are among the delegation to promote their tourism products and services under the theme; Culture and conservation.

Kenya is among the over 5,000 suppliers of travel and tourist products who are meeting to discover and negotiate the latest travel industry trends and opinions, at the WTM, one of the largest tourism fair in the world.

KTB Managing Director Muriithi Ndegwa expresses his optimism of reversing the down-ward growth in the sector following a number of marketing strategies KTB has put in place.

He says the tourism showcase in UK came hot on the heels of the British Government revision of its travel advisory on Thursday, October 29.

“The move is a major boost to the strategies already in motion to improve the tourism sector that is now picking up,” say Ndegwa.

The UK market remains one of Kenya’s top source markets and the revision of travel advisory is believed, will further enhance the tourist arrivals from the market.

It is a positive endorsement and recognition of government’s efforts in improvement security for both citizens and tourists alike.

Last week the UK Government revised its travel advisory removing advice against all but essential travel within 15 kilometres of the coast from the Galana River down to Watamu.