List of Exhibitions and Road Shows

JANUARY TO APRIL 2018

DATE ACTIVITY COUNTRY / CITY
March  2018 Stakeholders Forum Regional industry forum bringing together key stakeholders in the industry Kisumu, Eldoret
22nd -26th  February Launch of TIC in MSA, of interactive information Centre at KCTA office Stakeholders forum in Mombasa: Regional industry forum bringing together key stakeholder in the industry Cruise Workshop:  event aimed at sensitizing/educate, Trade on how to leverage on cruise tourism. Mombasa
26th February 2018 FIFA World Cup Tour to Nairobi.A key event the World Cup will make a stopover in Nairobi Nairobi
February/March 2018 TembeaKenya Mall activations Consumer and trade engagement campaign in five major town Nairobi, Diani, Naivasha, Eldoret & Meru
7th to 11th March 2018 ITB International Expo 2018 Kenya stand with partners, media and trade forum and scheduled high profile Trade meetings Berlin, Germany
18th to 25th March Barclays Kenya Open at Karen County & Golf Club An annual event sponsored by Barclays Bank bringing together international golfers aimed at showcasing golf. NAIROBI
10 – 22 March 2018 USA+CANADA ROADSHOW Toronto, New York, Boston and San Francisco Bay area with Kenya private sector.  15 companies to participate in the city to city trade engagement to promote the signature experiences and also new packaging using the KQ flights.  The roadshow takes place every two years. USA +CANADA
16th & 17th March 2018 Launch of direct KQ direct flight to USA.To engage the media to positively enhance the presence of the route in the market to stir demand for bookings.  The event will be a high profile media forum with interviews and key destination announcements.  USA
End Mar-early April 2018 Media and Trade Forums in China Official Launch of New Chinese Specific Destination Video & Marketing Campaign Forums with the travel trade and media in Beijing, Shanghai and GuangzhouCity to city Kenya Forums to announce the first ever Chinese language assets into the market and engage the trade in product sales aligned to the signature experiences.Media fora with interviews focusing on highlighting diversity beyond the Mara. Beijing, Shanghai and Guangzhou
Mid April  2018 Brand Alliance Campaign Roadshow in cooperation with Land Rover or Toyota Land Cruiser City to city consumer activation campaign incorporating local trade in those cities to promote their adventure safari offers as call to action.  Media interviews. 4 – 5 key cities in Germany and Switzerland
March/April 2018 Domestic Trade agents Training Objective is to train trade on how to target the domestic traveler. NBI, MSA, Kisumu, Naivasha
21st April 2018 Mountain bike challengeObjective is to highlight the adventure activities within Nairobi Environs. Machakos
22nd April 2018 Marathoners Fam Trip Part II Brings together Kenyan marathoners who took part  in key world marathons (Berlin, London, Boston) Amboseli
End of April Africa Media Fam in partnership with KQ From 15 African Countries to showcase Kenya’s tourism product. Nairobi, Mara & Diani

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