The Ministry of Tourism is set to outsource the development of a ten-year long national tourism recovery strategy.
Tourism Cabinet Secretary Najib Balala says the strategy will guide the sector to its recovery and growth trajectory.
He was speaking in Amboseli National Park during the close of a two day editors’ forum to sensitize the media on tourism recovery programs.
The ongoing tourism recovery programs already in place, he noted, will not yield immediate results. “The initiatives we have put in place such as charter incentives may not give the immediate results , this will however be realized in the next few years,” he said.
The CS called on the private sector to proactively participate in activities aimed at recovering the sector.
“The private sector is very key in all these plans and as a Ministry we are more than willing to incorporate ideas from the private players into our programs,” he said.
Balala said Kenya’s tourism source markets were upbeat and positive about the country, an indicative of positive growth in the coming future.
He appealed to politicians to tone town on pre-mature campaigns that might scare away tourists and potential investors from the country.
KTB to get Kshs 2 billion
At the same time, the CS disclosed that KTB will be allocated over shillings 2 billion in the next financial year to enable the country’s tourism marketing agency effectively deliver on its mandate.
KTB Acting Chief Executive Officer Jacinta Nzioka-Mbithi lauded Minister’s passion to ensuring that the sector was back on its feet and pledged on KTB’s total support.
She said besides the international tourists, domestic tourism has shown all signs of recovery and offered cushion to the sector during the low seasons.
She said a domestic tourism strategy will soon be rolled out as part of the wider campaigns to spur growth in the sector. Domestic tourism contributes to about 47% of the total bed nights up from 42% in the past couple of months.