TOURISM PERFORMANCE 2017/18

GU8A0829

The total tourism arrivals for the financial year 2017/18 grew by 6.8% to record 1,488,370 visitors compared to 1,393,568 in 2016/17, Tourism receipts for the period under review posted a 9.9% growth at Kshs 117.6 Billion, up from KShs107 Billion recorded in 2016/17.

Within the review period, combined arrivals for July to June Financial Year 2017/18 closed at 1,488,370 compared to 1,393,568 in 2016/17, illustrating a growth of 6.8%.

The Jomo Kenyatta International Airport (JKIA) recorded arrivals for the period of 848,521 up from 826,706 illustrating a growth of 2.6%.

Moi International Airport Mombasa (MIAM) recorded 119,910 arrivals up from 92,526 in Financial Year 2016/17 illustrating a growth of 29.6%

Cruise ship arrivals recorded in the period was 2,778 compared to 1,743 in Financial Year 2016/17, this is a growth of 59%.

The cross border arrivals closed at 517,159 up from 470,542 in Financial Year 2016/17, illustrating a growth of 9.9%.

Our domestic segment recorded a growth of 1.1% as indicated in the domestic bed nights’ figure that closed at 3.67 million bed nights compared to 3.64 million in 2016/17.

Tourism receipts for the period under review posted a 9.9% growth at Kshs 117.6 Billion, up from KShs107 Billion recorded in 2016/17

Purpose of travel

Leisure

Holiday leisure remains the major reason for travel into Kenya during the period accounting for 73.6% of the total arrivals. In absolute numbers, holiday arrivals increased by 15.2% to record 714,617 visitors compared to 620,401 in 2016/17.

MICE

Business and Conference contributed 12.1% of the total arrivals in the period. This segment however recorded a 17% decline with 117,971 arrivals compared to the same period in financial year 2016/17 that posted 142,211 visitors.

We are optimistic that this sector will recover considering a number of impending number of events to be hosted in the country in the next financial year. These include the SKAL World Congress to be held in Mombasa on October (17th – 21st), Blue Economy Summit which will be held in November (26th – 28th) and is expected to attract between 5000- 6000 delegate.

Visiting Friends and Relatives (VFR) contributed 7.7% of the arrivals in the period, and other purposes- sport, study, medical, transiting, volunteerism contributed 6.6% of the total arrivals.

Market Performance

US Market was the best performing with 110,510 arrivals contributing 11.4% of the total. This is a growth of 1.6% as compared to 108,780 arrivals in 2016/17.

UK was the second market with 102,535 arrivals accounting for 10.6% of the total market share, this however was a reduction of 1.7% as compared to 104,276 arrivals in 2016/17.

Uganda was the 3rd top source market with 82,331 arrivals, an equivalent of 8.5% market share. This was an impressive growth of 62.1% as compared to 50,789 in the 2016/17 financial period.

India was the fourth market with 54,812 arrivals which translates to 5.6%, this is a decline in growth by 10% as compared to 60,872 arrivals in 2016/17.

Germany closed the top five source markets with 52,144 arrivals which is 5.4% market share of the total arrivals in 2017/18, this is a growth of 16.2% as compared to 44,874 arrivals in 2016/17 financial period

The performance of the top 20 source markets is summarized in the table below;

Source Market July – June 17/18 July – June 16/17 2017/18 % Share 2017/18 vs 2016/17 % Change
US 110,510 108,780 11.4% 1.6
UK 102,535 104,276 10.6% -1.7
Uganda 82,331 50,789 8.5% 62.1
India 54,812 60,872 5.6% -10.0
Germany 52,144 44,874 5.4% 16.2
China 50,671 52,274 5.2% -3.1
Italy 49,733 38,637 5.1% 28.7
South Africa 36,037 39,964 3.7% -9.8
France 26,802 21,256 2.8% 26.1
Tanzania 21,597 21,470 2.2% 0.6
Canada 20,988 20,901 2.2% 0.4
Netherlands 18,847 17,744 1.9% 6.2
Ethiopia 18,557 16,554 1.9% 12.1
Australia 17,729 17,420 1.8% 1.8
Spain 14,926 11,925 1.5% 25.2
Nigeria 14,669 17,450 1.5% -15.9
UAE 13,769 11,470 1.4% 20.0
Poland 12,961 10,125 1.3% 28.0
Rwanda 12,416 12,271 1.3% 1.2
Sweden 11,756 11,523 1.2% 2.0