Kenya Tourism Board Our Vision, Mission & Core Values

Our Vision, Mission & Core Values


The preferred destination offering diverse, innovative and authentic experiences to our visitors.


We inspire Kenyans and the world to visit Kenya through effective positioning of the destinations experiences while enriching the lives of Kenyans and travelers.

Core Values:

  • Excellence– surpassing standards of expectation, striving to be the best serving internal and external stakeholders, totally committed, operating at peak potential.
  • Productive Partnerships– collaborating and engaging with stakeholders to achieve Kenya Tourism Vision.
  • Innovation– a culture of innovation in all areas of work.
  • Creativity– creativity built into every initiative that drives the customer value proposition.