KTB is a state corporation established and regulated under the Tourism Act No.28 of 2011, sections 29-39. Prior to enactment of the Tourism Act, KTB (then known as Kenya Tourist Board) operated under Legal Notice No.14 of 1997.

Functions of the Tourism Board.

The Tourism Board shall—

• Implement and coordinate a national tourism marketing strategy developed in conjunction with the Ministry;
• Market Kenya at local, national, regional, and international levels as a premier tourist destination;
• Identify tourism market needs and trends and advise tourism stakeholders accordingly; and
• Perform any other functions that are ancillary to the object and purpose for which the Tourism Board is established.