KTB x MFA Engagement Forum
The Kenya Tourism Board had a productive meeting with senior directors and ambassadors from the Ministry of Foreign Affairs to discuss partnerships and collaborations aimed at promoting Kenya as a competitive and sought-after destination. We welcomed Simon Kabu from Bonfire Adventure, who provided valuable insights from the private sector perspective.
The discussions centered on strengthening partnerships and exploring innovative ways to market Magical Kenya to the world. By building synergy between KTB and the Ministry of Foreign Affairs, we aim to position Kenya as a preferred tourist destination globally. Together, we are committed to promoting Kenya's rich diversity and ensuring our country continues to attract visitors from all corners of the globe.
The conversation also focused on promoting "Ziara Kenya," a product of the Kenya Tourism Board, which targets over 3 million Kenyans in the diaspora to empower them to market Kenya’s tourism offerings.
We are dedicated to uniting all stakeholders to effectively coordinate the tourism promotion initiative.